Brains on Fire

I just finished reading Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements by Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones and there were some great quotes that made me stop and think about our connections, communications and relationships to others.

Cool book jacket too!

...movements begin with the first conversation, that small group of deeply passionate and deeply dedicated people who believe. And plan. And pour blood, sweat, and tears into going out, finding kindred spirits, looking them in the eye, and talking with them about how they would shape this thing. They ask questions about engagement and participation, plant seeds, and ignite excitement. And the great thing about this laborious process is that it gets people talking with their friends in their own language about what they're helping to start (p. 26)

Quality trumps quantity, and as vice president of brand marketing at Fiskars, Jay Gillespie, told us, "For me, it's not about the numbers. It's about growing even deeper relationships." In other words, he'd rather concentrate on building meaningful connections with the members who are already part of the movement. And as that happens, more people will naturally be attracted to it (pgs. 62-63)

Moving from evangelism to ownership requires one big thing: sacrifice. True ownership calls for loyalty and the willingness of someone-a customer, an employee, a friend-to make an investment or personal sacrifice and accept shared responsibility for an organization's continued triumph. Whether it's taking the time to put up flyers or write a letter, spending the money to create their own swag, or any number of other activities, it's the real investment of personal time and resources in support of something the believe in (p. 89)

This reminded me of a writing by the late Aikido Master, George Leonard, in his book
The Way of Aikido: Life Lessons from an American Sensei

When the samurai Kikushi was ordained a bodhisattva [one devoted to lifelong service], his master told him, "You must concentrate upon and consecrate yourself wholly to each day, as though a fire were raging in your hair."

What is your passion, purpose or goal? How do you share your passions and goals with others?

Antonio Pappano

Antonio Pappano, Music Director of the Royal Opera House in London, talks about his life and passion for music with Charlie Rose.

Two of the themes that stood out for me were: 'how one learns' and 'teaching.'



The first theme of 'how one learns' made me think of how when I first started to learn, one had to write things down. There was no Internet or photocopiers (or ones readily available).

By listening, seeing, writing and then reviewing (or doing), the material became yours. The concept of read it, write it, see it and doing methodology drilled in the details. Now days the Internet and copying material makes the process faster, but without the critical dissection, does one trying learn?

…one has to learn how to learn.

How to absorb the material.

How to look at a piece of music and see what is really there, what is the potential

How do you bring it to life?

There are different things that you take into consideration when you look at a piece of music.

The melody line is supported by so many other things.

The movement of the harmony which actually guides the way a piece of music goes.

It is guided by the harmonic structure and rhythm.

The three in tandem are Harmony, rhythm and melody.

It is so easy to look at a piece of music and see all the details, but not see the ABC’s of music which are harmony, rhythm and melody.

What is essential?

The second theme of 'teaching' really draws on the first. Without truly knowing the material or being able to review it again and again with a critical eye, does one ever go deeper in their understanding?

Having the open mind to revisit things you thought you knew and being able to question what you thought, does not provide a method to share or impart your knowledge with others as you only bring your perspective.

By challenging oneself, I believe the greater your understanding becomes and the fun and reward of seeing someone else gain their own frame of reference on the material and knowing that this has the opportunity to be passed onto another generation.

…you try to teach with Enthusiasm, Love, Skill, and Knowledge try to impart something that can really make the experience of listening and watching so much easier and so much more enjoyable.

Aikido and the First Lady: Michelle Obama

I recently came across this speech by Michelle Obama, First Lady of the United States: remarks by the First Lady of the United States at The Cooper Hewitt National Design Awards.

A couple of highlights that caught my attention were the 'art and science' references and made me think of their inter-play in our study of Aikido.

You are scientists and artists. Your work is both practical
and poetic, educational and inspirational. You represent
diverse fields of disciplines but you share the common thread
of superior design.

What I love about design is the artistic and scientific
complexity that also becomes useful: a laptop, a bridge, an
outfit -- (laughter) -- a garden, all drawn from a thousand wells
of inspiration and yet grounded in the basic principles of math
or science.